Business communication: Writing in French for social media
The proposed course consists of three parts.
- First, we will look together at the features of marketing communications on social networks: 365 communication, pull marketing, the importance of interaction and visuals... Through numerous examples, students will see how brands use these features in their social media posts.
- We then analyze which expressions and formulations are used in French.
- Finally, students put communication theory into practice through a writing activity in which they compose concrete messages in French.
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Vakgroep Vertalen, Tolken en Communicatie - UGent
Organisation
